What's Keeping You From Your Perfect Podcast Future?

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Has this ever described you, maybe, you know what you want your podcast to look like when it grows

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up or maybe six months from now, but you're not there.

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If that does describe you.

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You're probably gonna want to spend a little bit of time considering the things we're gonna talk about today so

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that you can help move your podcast toward its potential.

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Welcome to hiring a podcast editor.

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My name is Bryan Entzminger.

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I'm a podcast, editor and manager at TopTierAudio.com.

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This show is intended to help you be able to find the right podcast editor for you.

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Whether you're looking for your first editor or your next editor in season one, we're gonna help you get

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clarity on what you really want before you start connecting with editors and then provide you with

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the tools to make the right decision for yourself.

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This show is sponsored by Top Tier Audio.com where we provide podcast production services for

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multi-passionate coaches, trainers, and consultants.

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Be sure to stick around to the end, and I'll tell you how you can get a free tool to help you organize

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your thoughts and make sure you don't miss anything.

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So you might be wondering what does it matter?

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That I know that I want my podcast to look like when it grows up.

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When I think about hiring a podcast editor.

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You could certainly make the case that we're gonna tackle a pretty broad topic today and not every bit of it will

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apply specifically to a podcast editor, but I'm gonna ask you to allow yourself the opportunity to expand

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your perspective again, because of a couple things.

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One is.

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Because if you're gonna start bringing on an editor, you need to start thinking about your show, like a producer.

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And if you haven't already done that, you're going to need to expand your thinking.

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But also because as we start to dig into that magic wander, that perfect future that we talked about in the last episode, we're

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gonna start identifying some things that are standing in the way.

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In fact, I'll even go so far as to say that if you haven't already done that bit of work, I'm gonna

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suggest that you pause this episode, go back at least one episode and do that bit of work and then come.

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I'll be here when you get back.

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So the goal for today is to take a look at that ideal future that we've already started to define.

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We've already gone through that in the first few episodes, and we're gonna start to identify

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what's getting in the way of getting there.

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What's stopping you right now.

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And also maybe some hurdles that you might see coming up, I'm gonna share some thoughts and maybe

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some general areas that you want to consider.

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But the more important thing is for you to continue building on the work that you've been doing for you to take that

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ideal future that you've started to define, and then to go through this process and think through those things where

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there might be gaps between what you'd like to see and what you're seeing right now, in terms of this, I'm gonna ask

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you to maybe think about some things that are internal.

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And some things are external and of course don't feel constrained by what I'm sharing.

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There's certainly more to do.

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And this is similar to some of our brainstorming from before.

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Don't take the time to edit things out and start excluding things or whatever, just think through all of the

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things that might be potentially standing in the way.

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And then as you go through this further, you'll start to identify which ones you want to address.

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And I want to say again, just because we're gonna talk about things that.

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Affect an editor doesn't mean it doesn't matter because as you start producing your show and approaching it like a

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producer, you're going to want to make sure that when you start bringing people into your team, that you see the potential

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in them to potentially go beyond their current scope of work so they can grow with you as you continue to grow your show.

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So focusing on the things that are internal, maybe there are some things that are standing in your way that have to do with vision.

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Maybe you don't really see a clear.

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Of the future.

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And you might want to consider then going back to the first few episodes of this show and refining that vision.

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Now don't let that hold you up.

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If you're waiting to launch a show until you get that perfect vision, it's not going to happen because the

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thing about vision is you might have an idea where you want to go, but as you continue walking the path

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it's going to become more clear is you get closer.

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So don't let the fact that it's not a perfect vision hold you back.

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But at the same time, if you don't really know, maybe make sure that you're putting a little bit more time into that.

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You might also.

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Held back by fear, maybe there's fear of success or fear of failure or fear of what somebody will think of

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you, or fear that something that you say will affect somebody's life and they might blame you for something

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like all of those are potentially legitimate fears.

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You might just, you know, depending on the topic of your show, you might be fearful of putting your opinion out there.

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So that might be something that's either standing in your Fu in your way right now, holding you back.

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Allowing yourself and your show to grow into what it's intended to be, or it could be

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something that you see coming on the horizon.

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You might also find yourself, maybe held back by overwhelmed.

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Maybe you just feel overwhelmed by the list of things.

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Maybe you've gone into a Facebook group and you've said, Hey, what do I need to do to launch a podcast?

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And you've got 200 and now you're going, okay.

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That's great.

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But what am I supposed to do with all of this?

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That could be something that's standing in your way.

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You could also maybe be stuck, maybe.

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You're already producing a show and the process of producing it the time it takes the things that go into it are

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standing in your way in terms of taking that next step.

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If that's the case, that's probably what brought you to the idea of hiring a podcast editor.

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And I totally get that.

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I've certainly been in that place as well.

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And it's something that you want to consider.

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You might also have maybe something related to your production schedule.

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Maybe the thing that seems like it's standing in.

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Is the fact that you feel committed to producing a show a week or two shows a week or two shows a month or whatever that is.

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And because of that production cycle, you feel like you can't actually take whatever that next step is that you want to take.

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It might also be something where there's a gap in your knowledge or your skill, maybe.

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You see yourself in the future as a host that you are not yet.

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And that's okay.

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There should always be a gap between your taste and your ability.

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If you ever get to the place where you're completely satisfied with your performance, then I would ask you.

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If you might want to consider identifying something new to aspire to, because as a creator, as an artist, you

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always want to continue to grow, not so that you can necessarily beat everybody else, but so that you can

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continue to grow and continue to deliver better things.

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This is something that's affected me.

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I've been editing for money now for several years, but there are still things that I don't know.

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There are still things that I can't do.

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I know that I shared in a previous episode about how I went through a, a training class.

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Editing scripted podcast.

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It was put on by my friend, Carrie, over at yay.

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Y podcasting.com.

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And I went through that class.

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Not because I have.

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Shows that are necessarily doing that kind of thing, but because I wanted to continue to refine and gather that

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knowledge and that skill and build that up in myself and I continue to do that kind of thing all the time.

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As an editor, I'm constantly watching videos around audio things and around the various things that are

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relevant to me so that I can, can continue to grow.

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And now that I, I even have a client where I'm doing a little bit of script preparation and some things like that.

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So I'm spending time learning a little bit more about copywriting and learning more.

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Scripted dialogue.

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Like I just shared because all of that helps me to continue to grow.

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Maybe there's a knowledge gap or something like that.

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That's holding you back.

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Of course, there might be other things as well, but begin writing those things down, make a list of those things.

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If you've already grabbed that, download that we have available for you.

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And there'll be a link for you at the end, if you don't already have that, but use that download so that you

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can make sure that you're getting that information.

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Hi there.

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I'm dropping in for just a second to tell you about captivate.

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If you're launching a podcast, you're going to need a podcast.

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Media host, and captivate is the one that I recommend for the serious independent creator.

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All plans come with unlimited uploads, unlimited shows and unlimited team members.

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You can also create a network page and you have the ability to drop in ads like this one and a whole bunch of other stuff.

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All features are included in every single plan and plans start as low as $20 a month.

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You can find more information in the episode notes.

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And if you purchase through that link, not only will you get great hosting, but your purchase will benefit this show.

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And I'd really appreciate it.

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Captivate is what I recommend for the serious independent creator.

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So we talked about a few areas where.

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Internal things might be standing in your way either now, or maybe there are gaps that you see or hurdles that

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you see in the future, but there also can be external things holding you back or holding back your show.

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And a few of them that come to mind for me are external commitments.

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Are there commitments that you have that are holding your show back?

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And I, I want to pause here for just a second and say that in my.

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Setting aside time for family is not holding your show back.

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That is a commitment that I would suggest you continue to honor, but there might be commitments that you've made to

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yourself or to someone else, or maybe to your podcast audience, your community that are actually holding your show back.

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So consider what commitments might be out there.

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You might.

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Maybe have time gaps, maybe like me, you work a full time job and you also produce podcasts and do that kind of thing.

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So maybe time is at a premium, and that could be time being at a premium now, or maybe you see a

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future where maybe the way that you've built your community online is requiring a good bit of your time.

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And so you see that at some point you won't be able to fulfill all of that.

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Maybe that's leading you to consider bringing on a community manager or maybe it's bring what

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led you to the idea of bringing on an editor.

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Maybe you work a full time job, or you have a business and you start to feel that tension that tug between the

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podcast that might be the marketing arm for your business or your nonprofit organization, and also producing the show.

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Conversely, maybe you see this thing that you want to be able to produce and you know, that the best way to the fastest way

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to do that, maybe not the best way, but the fastest way to do.

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Is to invest money if you don't have time, but you have money, you might want to invest that.

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Well, maybe you don't have that.

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And so cost is a consideration.

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Something that you're worried about, maybe what you want to do is bigger than one person can do.

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In fact, I would say that for most of us, even though a lot of podcasters tend to be a one person show.

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Most of us actually could be better if we started bringing more people onto our team because we get

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additional perspectives, we get additional people.

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And also there's a division of labor now with that comes all kinds of other stuff in terms of team dynamics,

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making sure you have the right people on your team.

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Totally get that.

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So team could hold you back in both directions, but I was thinking of this in terms of like, I, I

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don't have all the people that I need when I think.

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All of these external things.

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And some of these are maybe even things that you took on yourself.

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This has also been something that's affected me in the past.

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At one point I had two shows that I was producing at the same time while I was working full time and had a

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family, and also had some podcasts that I was editing.

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And I got to the place where at one point I had to actually shut down the engaging missions show.

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And also another show that I had launched called 1000 podcasters.

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Now the engaging missions show is an interview.

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I had gone from weekly to once every other week.

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And then eventually I had to pause that show.

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I think I've produced two episodes in the last three years, so it's definitely not in production.

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1000 podcasters actually started as a challenge related to a course that I was taking.

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And then I took on another challenge to do it daily for a little while.

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And ultimately I ended up having to shut both of those down because my production business was taking.

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And for me, making sure that I treat my day job with integrity and also produce podcasts well, and also honor

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my family and my other commitments was very important.

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And so I felt like I had to shut those two things down.

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And that's one of the actions that I took to make sure that I was making the most of that.

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Now that may not at all apply to you, but think through those.

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Commitments think through the, the cost and identify what those potential hurdles, either the things that might be

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a hurdle for you right now, or things that you foresee as a potential and just start making a list of those things.

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We're gonna talk about what to do with that list later.

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Don't worry about that right now.

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We're just trying to go through the process of identifying.

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The future that we want.

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We spent some episodes on that, and then some things that are standing in the way now, as we think about things that might

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be standing in the way next week, we're gonna talk about some other things that might be related to being overcommitted

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or having some gaps in your knowledge or things like that.

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We're gonna take that a little bit further.

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So make sure if you haven't already that you subscribe to the show.

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I think you're gonna want me to hear that.

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So come back next week.

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We'll talk about that in the next.

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If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our

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guide 15 questions to ask before hiring a podcast editor, you can find it at HireAPodcastEditor.com/15questions,

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and it'll be linked up in the show notes.

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It's totally free.

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We don't require an email address or anything like that.

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We just want to make sure that you have the tools that you need to make the right decision for you.

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That guide has the questions we'll talk about.

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Show some instructions and suggestions, even a place to take notes.

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If you want to get even more out of it, though, be sure to subscribe to this show at HireAPodcastEditor.com/listen

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and share it with the rest of your team.

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Your work is important.

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Now.