Episode 9

What Will You Focus On Once You Have a Podcast Editor?

You're almost ready to start talking with editors. Over the past few episodes, you've gone through the process of clarifying the goal you're shooting for and any gaps that might exist. You've identified some things you'd like an editor to help you with and even started prioritizing things.

But before you start looking for an editor, manager, or producer, there are three things I think you should consider. We're going to cover the first one this week.

What will you focus on next?

Or put another way, what will you do with all your free time?

While this might seem like a "throwaway" question, it's incredibly important because it not only helps you identify the value of bringing a podcast editor, manager, or producer into your production, but it also helps you actually maintain your focus as you navigate the transition you're about to go through.

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15 Questions to Ask Before Hiring a Podcast Editor

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Transcript
Bryan Entzminger:

In all of the time that you've spent thinking about finding and bringing on the very best podcast

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editor, manager, or producer for you, have you ever stopped to consider and decide what you're going to focus on next?

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Believe it or not, it's incredibly easy to lose sight of what's most important.

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When you're in the middle of a transition and believe me bringing an editor on is a transition.

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So it's important to be clear on this now so that you don't make a misstep later.

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Welcome to Hiring a Podcast Editor.

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My name is Bryan Entzminger.

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I'm a podcast, editor and at TopTierAudio.com.

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This show is intended to help you be able to find the right podcast editor for you.

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Whether you're looking for your first editor or your next editor in season

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one, we're going to help you

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get clarity on what you really want before you start connecting with editors and then provide

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you with the tools to make the right decision for yourself.

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This show is sponsored by TopTierAudio.com, where we provide podcast production services for

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multi-passionate coaches, trainers, and consultants.

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Be sure to stick around to the end, and I'll tell you how you can get a free tool to help you organize

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your thoughts and make sure you don't miss anything.

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Congratulations.

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You've gone through the process of getting clear on what you're looking for in an editor,

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and that actually sets you up pretty well.

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A lot of people don't do that.

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And I would say that you're probably almost ready to start talking with editors over the past few episodes.

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You've gone through the process of clarifying the goal that you're shooting for.

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You've highlighted some gaps that might exist.

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You've also identified some things that you'd like to have an editor or a producer or a podcast manager help you.

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And you've even started prioritizing things, but before you start going out to find that best editor, that manager,

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that producer, there are three things I think you should

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consider.

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We're going to cover the

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first one in this episode, and then we'll cover the other two in the next two episodes.

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The

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first one I'm going to ask you to

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consider is.

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What will you focus on next or put another way?

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What are you going to do with all

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your free time?

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Now I realize, say that kind of jokingly, because there may not be a lot of free time, but you will

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be getting back some portion of your time and some portion of your focus and that kind of stuff.

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And if you've been taking notes, as we've been going along, you may already have a pretty good idea.

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There is a resource available for you at HireAPodcastEditor.com/15questions.

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If you've been filling that out.

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That's great.

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You may actually have a really good idea what you're looking for now.

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I do have some other suggestions I'm going to give you, but I would suggest that the first thing you do

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is consider the things you've already done, because

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those are going to be the most

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specific to your needs, to what you're looking for, because that.

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The most important

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part, I'm going to provide some

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ideas and some things to think about, but what's really important is

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that what you do is what's aligned best for you.

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I will say the first thing I suggest that you focus on as you've been bringing on an editor.

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Is just getting that working relationship up and running.

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Sometimes it can take a little bit of time to learn how to communicate well with each

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other and to work well with each other.

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You've both been saying probably some words back and forth about what you're looking for and

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what they give and all of that kind of stuff.

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But it can take a little bit of time to make sure that those words can translate into concrete actions

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that deliver the result that you're looking for.

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So I would suggest that you make.

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One of the one to three

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things you're going to focus on

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first.

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Hi, there, I'm popping in for just a second to tell you about boom caster.

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If you're going to be recording your podcast while streaming live, either with a co-host or with guests or something like

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that, you're going to need a service

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that does that and gives you high quality recordings and boom caster is a great service for that.

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They offer an excellent live stream experience.

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And super high quality audio and video recordings.

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So later you can edit those into your final podcast episode.

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You can find them@boomcaster.com or click the link in the episode notes.

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If you use that, you'll also get a discount on your purchase and your purchase will benefit the show.

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So I'd really appreciate that.

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Boom caster is what I recommend for you to capture those great recordings for your podcast.

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After that I would suggest that you focus on either something that will move you toward your ideal future.

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What we defined in episode number two, which was the magic wand question for your podcast, or maybe something that's been kind

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of falling off your plate, or hasn't been getting the attention you'd like, which is what we talked about in episode five.

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And you can choose something from that list.

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And as you think about this, just think.

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In that first say 30, 60 days, 90 days, something like that.

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What would you want to focus on after you've been bringing that editor to, to work with you now?

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It's perfectly okay.

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If the thing you want to focus on is maybe getting some of your relationships, right.

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As a podcast, or sometimes our relationships can be damaged, right?

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So sometimes we take time from other relationships from friendships, maybe even time from family or.

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Building a business or some of those kinds of things.

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So as you think about this, don't feel constrained to only do the things that move your podcast forward.

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Think about the things that are important to you and the future that you're wanting to experience.

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Pick those one to three things that you think will bring you closer to that.

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Now, why do I say one to three?

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Well, the answer is pretty simple and maybe it doesn't apply to you.

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But what I find for myself is that when I pick too many things to focus on nothing gets the focus or.

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I'm basically just lying to myself.

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I

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say, I'm going to do these

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five or seven or 29 different things, whatever the number is.

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And the reality is I'm

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probably going to pick one

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or two of those that are

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actually going to get some

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attention anyway.

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And the rest of the time, I'll just feel really bad about all the things that didn't get my attention.

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So I would suggest that you choose something that's right for you.

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One to three is what I, I would try to do.

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That's what I would recommend if 19 is the right answer for you, then pick 19, but pick that.

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One thing or those few things that you want to focus on, because that will help you maintain your

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focus as you start going through this transition.

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Because like I said, it is really easy to lose sight of the things that are so important to us

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when we're going through a transition like this.

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And it will also start to help you understand the value that your editor is bringing.

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We've talked about the value that an editor brings or a podcast manager and things like focus and time back.

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Expertise, all that kind of stuff.

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This is another thing that they're bringing is your ability to focus on these things, to help move

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your show or your business or your relationships or whatever it is that you're wanting to focus on forward.

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When you pick those things, make sure you note them in the download.

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You can find that at HireAPodcastEditor.com/15questions.

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And that way, when you start talking to an editor, you can have these things in the back of your mind.

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Then once you've found the right person, you can start using these things to go.

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Okay, now that I've got this block of time, that used to.

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For editing, what should I do with it?

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Oh yeah.

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I've got a list of things that I'm going to focus on.

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So it'll help you with that.

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So write that down.

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You'll have that available for you when it's time.

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Next

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time.

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We're going to talk about

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taking this one step further

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and we're going to create a

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small framework that's built specifically for you and your priorities to

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help you choose the right editor for you.

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Make sure you don't miss it.

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If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download

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our guide 15 Questions to Ask Befre Hiring a Podcast Editor, you can find it at HireAPodcastEditor.com/15questions,

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and it'll be linked up in the show notes.

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It's totally free.

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We don't require an email address or anything like that.

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We just want to make sure that you have the tools that you need to make the right decision for you.

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That guide has the questions we'll talk about on this show.

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Some instructions and suggestions.

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Even a place to take notes.

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If you want to get even more out of it, though, be sure to subscribe to this show at HireAPodcastEditor.com/llisten

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and share it with the rest of your team.

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Your work is important.

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Now.

About the Podcast

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About your host

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Bryan Entzminger

Analyst by day. Podcast editor by night. Usually caffeinated. Husband, father, Jesus-follower all the time. Cohost The Podcast Gauntlet, former host of Engaging Missions, and former cohost of Podcast Editors Mastermind.