Episode 10
Your 1-2-3 Decision Process for Hiring a Podcast Editor
Deciding HOW you're going to make a decision on what might be the most important outsider you bring into your podcast production process.
You've spent a good bit of time envisioning the future, planning your path, and identifying what you need and want. You've even spent time clarifying what's most important. Only two things remain before you start looking for an editor, and we're covering one of those today.
Listen to Discover
- Why comparing editors can be challenging
- How to position yourself in the driver's seat
- The trade-off between the "Three S's"
Listen to Hiring a Podcast Editor
Hiring a Podcast Editor website
Mentioned in this episode:
15 Questions to Ask Before Hiring a Podcast Editor
If you want to get the clarity you need to avoid a hiring mistake with your podcast, you will want to grab this free guide. No email required. We just want you to make the best decisionfor yourself and your show.
Try Boomcaster for your podcast recording and streaming.
If you're going to record your podcast while streaming live with cohosts or guests, you need a way to capture great recordings. Boomcaster offers an excellent livestreaming experience, and also captures high-quality audio and video recordings. You can pre-schedule your livestreams to Facebook, YouTube, or LinkedIn. Or all of them if you would like. Use the promo code 'TOPTIER' or the link in the show notes to get 20% off your purchase. And if you do that, you'll also be helping the show (and I'd appreciate that). Boomcaster is what I recommend to capture a great recording while streaming.
Sponsored by Top Tier Audio
Check out Top Tier Audio! We offer professional podcast production for coaches, trainers, and consultants.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Transcript
If you ever been getting ready to talk to a podcast editor or a service provider and you just start to feel
Bryan Entzminger:a little bit overwhelmed or like you're just not quite sure what you're doing, or you're not quite sure that you're going to make
Bryan Entzminger:the right decision or a good decision, we're going to talk about that today and we're going to talk about a couple of things
Bryan Entzminger:that you can do now to help you make that better decision later.
Bryan Entzminger:Welcome to Hiring a Podcast Editor.
Bryan Entzminger:My name is Bryan Entzminger.
Bryan Entzminger:I'm a podcast editor and manager at TopTierAudio.com.
Bryan Entzminger:This show is intended to help you be able to find the right podcast editor for you.
Bryan Entzminger:Whether you're looking for your first editor.
Bryan Entzminger:Or your next editor in season one, we're going to help you get clarity on what you really want before you
Bryan Entzminger:start connecting with editors, and then provide you with the tools to make the right decision for yourself.
Bryan Entzminger:This show is sponsored by TopTierAudio.com, where we provide podcast production services for
Bryan Entzminger:multi-passionate coaches, trainers, and consultants.
Bryan Entzminger:Be sure to stick around to the end and I'll tell you how you can get a free tool to help you organize
Bryan Entzminger:your thoughts and make sure you don't miss anything.
Bryan Entzminger:If you've listened to the previous several episodes and you've been working through the workbook, 15
Bryan Entzminger:Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger:You probably already know what's coming, but if not, then this might be a surprise to you.
Bryan Entzminger:Here's the thing, deciding how you're going to make a decision.
Bryan Entzminger:On the person who might be the most important outsider you bring into your production process is kind of important.
Bryan Entzminger:We've spent the last several episodes envisioning the future, planning some ideas around the path and
Bryan Entzminger:timelines, identifying what you need and what you want.
Bryan Entzminger:We've even started to spend some time clarifying what's most important.
Bryan Entzminger:There are really only two things that remain before you start looking for an editor.
Bryan Entzminger:We're going to be covering one of those today.
Bryan Entzminger:This one, we're talking about deciding how you will decide, and here's kind of why I'm bringing this up.
Bryan Entzminger:We all know that life involves trade offs, right?
Bryan Entzminger:But it be, it can become challenging when you start talking to more than one person and you start
Bryan Entzminger:discovering that different editors don't all offer.
Bryan Entzminger:The same things.
Bryan Entzminger:Some of them might offer different levels of editing.
Bryan Entzminger:Some of them might offer other things besides editing.
Bryan Entzminger:They all probably have different pricing and they may have different timelines and things
Bryan Entzminger:like that, and it can become confusing.
Bryan Entzminger:When you start trying to weigh all of these things out and say, Well, this one's a little faster, but this one offers more things
Bryan Entzminger:and this one's a little bit less expensive, and it can start to kind of jumble around in your head, or at least it doesn't mind.
Bryan Entzminger:And so that starts to make it more difficult.
Bryan Entzminger:To make a decision and what becomes a potential outcome is that maybe one of the people who has a little bit stronger
Bryan Entzminger:personality or maybe is a little bit more well spoken or something, starts to look like the best option because all
Bryan Entzminger:of these other things kind of conflict with each other.
Bryan Entzminger:Then it makes it hard to decide.
Bryan Entzminger:But if you want to be the one who's really emotionally in the driver's seat, then you.
Bryan Entzminger:Take some time right now to determine how you're going to decide, when we talk about how we're going to decide.
Bryan Entzminger:We've already done a lot of the work.
Bryan Entzminger:We've already talked about that.
Bryan Entzminger:There's a lot of this work that's been done, but we need to decide.
Bryan Entzminger:Of three different things, which one is the most important?
Bryan Entzminger:And then we also need to talk about non-negotiables.
Bryan Entzminger:First off, we're going to talk about what I call pick two or pick three.
Bryan Entzminger:The idea comes from some of those memes that you might see floating around that come from the world of project management or
Bryan Entzminger:that kind of thing, where you might have basically a Venn diagram where in one area you have quality and in another you have speed.
Bryan Entzminger:And then the last one you have.
Bryan Entzminger:Cost.
Bryan Entzminger:Right?
Bryan Entzminger:And it says you can have two, but you can't have three.
Bryan Entzminger:The idea here is that.
Bryan Entzminger:If you want something that's really high quality and something that's very fast, it's going to cost a lot of money.
Bryan Entzminger:You can't have it for less money.
Bryan Entzminger:If you want something that's really inexpensive and you want it to be very fast, then you're probably
Bryan Entzminger:going to have to sacrifice on quality, and we, we acknowledge that there are some trade offs.
Bryan Entzminger:However, I'm not going to ask you to pick one or pick two.
Bryan Entzminger:What I'm going to ask you to do is just to prioritize them.
Bryan Entzminger:Think through speed, scope, and spend.
Bryan Entzminger:And I like those because they all have s.
Bryan Entzminger:And it makes it easy for me to remember.
Bryan Entzminger:So if you had to pick just one, which one would you pick?
Bryan Entzminger:If you had to pick a second one, which would be the second, and then which is the third?
Bryan Entzminger:It's not saying that any of them are unimportant, and it's also not saying that one of them might ultimately be a deal
Bryan Entzminger:breaker if it's just outside the scope of what's acceptable.
Bryan Entzminger:Right.
Bryan Entzminger:But when I think about speed, I'm typically thinking about turnaround time.
Bryan Entzminger:How much time does an editor want or need between when.
Bryan Entzminger:Files are delivered to them or what an agreement is made, or whatever the starting point is for.
Bryan Entzminger:And when you get back, whatever that finished product is, for some it might be hours or days or maybe
Bryan Entzminger:weeks, and it all depends on what's important to you.
Bryan Entzminger:So you're not only determining whether speed is the most important, you're also determining what
Bryan Entzminger:decision criteria are you talking about for speed.
Bryan Entzminger:If you need something turned around in a week and one of the editors can do it in 20 minutes, well that's great.
Bryan Entzminger:That doesn't necessarily make it better because that's kind of overkill if you think about it, because that extra five
Bryan Entzminger:days or six days that you're getting back isn't really going to benefit you unless it does, and that's up to you to decide.
Bryan Entzminger:So that's what I think about in terms of speed, is how quickly can you get that back.
Bryan Entzminger:Scope is a little bit broader, and I think of this in a couple of things.
Bryan Entzminger:One would be the.
Bryan Entzminger:Quantity or the breadth of services that this editor offers.
Bryan Entzminger:Do they offer audio repair?
Bryan Entzminger:Do they offer show notes?
Bryan Entzminger:Do they offer graphic design?
Bryan Entzminger:Do they upload and schedule?
Bryan Entzminger:Like that's all part of scope.
Bryan Entzminger:Equally, I think part of scope is what's the quality of work that they do?
Bryan Entzminger:And that's a little bit tough maybe to identify, but thinking about like, are you looking for
Bryan Entzminger:somebody to just add the top or the tail?
Bryan Entzminger:We talked about that before.
Bryan Entzminger:Or are you looking for somebody who's going to do a full.
Bryan Entzminger:Detailed editor, Do you need somebody who's going to do story editing and script writing and all of that kind of stuff.
Bryan Entzminger:All of that plays into the scope.
Bryan Entzminger:And then the last one is spend, and I think this is probably for most of us going to be, what's the cost to us?
Bryan Entzminger:And it's probably going to be in money.
Bryan Entzminger:I don't know that there was anything else that we might trade for things.
Bryan Entzminger:But basically, what's it going to cost you to have this done?
Bryan Entzminger:So I'm going to ask you to take a minute and think about what does speed mean to you?
Bryan Entzminger:What does scope mean to you, and what does spend mean to you?
Bryan Entzminger:Are there any things within this that are deal breakers?
Bryan Entzminger:In other words, if they charge $20,000 an episode, well that might be too much.
Bryan Entzminger:So are there any break points in these and then prioritize 'em and say, Okay, which is the most important?
Bryan Entzminger:Is it speed, is it scope, or is it spend?
Bryan Entzminger:And which is next?
Bryan Entzminger:And which is last?
Bryan Entzminger:None of them are unimportant.
Bryan Entzminger:Just choose and then put them in the order.
Bryan Entzminger:That's right for.
Bryan Entzminger:And then after you've determined which are the most important, put that in the worksheet.
Bryan Entzminger:That's on page 10 or 11 of the worksheet.
Bryan Entzminger:15 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger:You'll have that right there.
Bryan Entzminger:Hi there.
Bryan Entzminger:I'm popping in for just a second to tell you about Boom Caster.
Bryan Entzminger:If you're going to be recording your podcast while streaming live, either with a.
Bryan Entzminger:Co-host or with guests or something like that, you're going to need a service that does
Bryan Entzminger:that and gives you high quality recordings.
Bryan Entzminger:And Boom Caster is a great service for that.
Bryan Entzminger:They offer an excellent live stream experience and super high quality audio and video recordings.
Bryan Entzminger:So later you can edit those into your final podcast episode.
Bryan Entzminger:You can find them@boomcaster.com or click the link in the episode notes.
Bryan Entzminger:If you use that, you'll also get a discount on your purchase and your purchase will benefit the show.
Bryan Entzminger:So I'd really appreciate that.
Bryan Entzminger:Boom Caster is what?
Bryan Entzminger:Man for you to capture those great recordings for your podcast.
Bryan Entzminger:So we've already touched on this a little bit when we were talking about speed, scope, and spend, but there is the
Bryan Entzminger:reality that some things are going to be deal breakers or non-negotiable requirements for you, and that's okay.
Bryan Entzminger:It's perfectly appropriate for you to have some requirements.
Bryan Entzminger:One non-negotiable requirement might be that the person that you bring into your business is familiar with the topic
Bryan Entzminger:that you're covering about, because maybe that's relevant.
Bryan Entzminger:If you've got a show about medical things and you need somebody who can.
Bryan Entzminger:Work on that and know what they're working on.
Bryan Entzminger:Well, yeah, that could be totally a non-negotiable requirement.
Bryan Entzminger:We've also talked about how that kind of fits into speed, scope, and spend, right?
Bryan Entzminger:If somebody takes six weeks to turn something around and you need it in two days, well that becomes a non-negotiable requirement.
Bryan Entzminger:Take a little bit of time with that worksheet and think through, are there any other things that are non-negotiable about the.
Bryan Entzminger:About the person that you're working with or anything like that.
Bryan Entzminger:A great example might be that if you're working with an agency, you only work with agencies who
Bryan Entzminger:treat their contractors or their employees well.
Bryan Entzminger:Now I don't know exactly how you would measure that, but that could be a non-negotiable requirement for you.
Bryan Entzminger:So just make that list and then as you're thinking through this, Also think through.
Bryan Entzminger:Are there any other things that are really, really, really important to you?
Bryan Entzminger:Maybe they're not truly non-negotiable, but these are very important to you.
Bryan Entzminger:And just make a note of those within the worksheet.
Bryan Entzminger:These will help you.
Bryan Entzminger:Then when it comes time to start deciding, because we do have a framework for making decisions.
Bryan Entzminger:I'm working on that right now, but.
Bryan Entzminger:These will become important to you.
Bryan Entzminger:So we've gone through the process of talking about speed, scope, and spend.
Bryan Entzminger:We've also, now as you've finished this up, gone through the non-negotiables.
Bryan Entzminger:After that, there's really only one thing left and that's what's often the elephant in the room.
Bryan Entzminger:That's what's coming on the next episode.
Bryan Entzminger:You won't want to miss that, so make sure you come back for it.
Bryan Entzminger:If you'd like to be able to get the clarity you need in order to avoid making a hiring mistake, be sure to download our guide.
Bryan Entzminger:15 Questions to Ask Before Hiring a Podcast Editor.
Bryan Entzminger:You can find it at HireAPodcastEditor.com/15questions, and it'll be linked up in the show notes.
Bryan Entzminger:It's totally free.
Bryan Entzminger:We don't require an email address or anything like that.
Bryan Entzminger:We just want to make sure that you have the tools that you need to make the right decision for you.
Bryan Entzminger:That guide has the questions we'll talk about on this show, some instructions and suggestions.
Bryan Entzminger:Even a place to take notes.
Bryan Entzminger:If you want to get even more out of it though, be sure to subscribe to this show at HireAPodcastEditor.com/listen
Bryan Entzminger:and share it with the rest of your team.
Bryan Entzminger:Your work is important now.